Our Founders
| Kalamazoo Flower Group, LLC 8937 Krum Ave Galesburg, MI 49053 |
| Our History | Kalamazoo Flower Group |
Kalamazoo Flower Group, LLC was newly created when the Flower Division was split off from the Kalamazoo Valley Plant Growers
Cooperative in 2007.
The Kalamazoo Valley Plant Growers (KVPG) Cooperative began in 1967 with 18 original greenhouse operators. During the first
three years of operation, the Co-op organized itself into three divisions.
The first division formed was the General Bargaining and Promotion Division. One purpose of this organization is to join
greenhouse operators as a group to legally establish standardized pricing, packaging, and labeling of their finished plant
products. The other function of this division is to promote the use of plants to the consumer and fund scientific research to
improve the production of the member’s plant products. This division operates as a non-profit organization, and each member is
assessed an annual fee to fund its operations.
The second division was the Grower Supply Division. The purpose of this division was to unite the growers in the area as a
purchasing entity with the goal of obtaining an enhanced level of economy of the inputs needed to produce their crops. The
members built a warehouse and office, and operated a Horticulture Supply Division. This division marketed growing supplies and
equipment to both member and non-member greenhouse operators.
The third division at the Co-op was the Flower Marketing Division. The purpose of this division was originally to diversify
members’ existing markets. Since its inception, flower marketing has grown rapidly. As growers expanded, the Co-op became
their marketing agent. Spring bedding plants continued to be the largest share of the Co-op’s plant sales, and Fall Pansies,
Garden Mums, Poinsettia, Easter Lilies, Perennials, and other potted holiday crops continued to increase the Cooperative’s year-
round flower business. At the end of 2007, the Flower Marketing Division became its own company, Kalamazoo Flower Group.
The plant marketing services performed by Kalamazoo Flower Group allow growers to concentrate on production of quality pant
material while we take responsibility for marketing, sales, transportation, and accounting systems. Kalamazoo Flower Group
contracts with growers for specific quantities of crops planned for sale. This division of responsibility allows Kalamazoo Flower
Group the ability to service a large number of retail customers in a wide geographic region that spans over 34 states.
Cooperative in 2007.
The Kalamazoo Valley Plant Growers (KVPG) Cooperative began in 1967 with 18 original greenhouse operators. During the first
three years of operation, the Co-op organized itself into three divisions.
The first division formed was the General Bargaining and Promotion Division. One purpose of this organization is to join
greenhouse operators as a group to legally establish standardized pricing, packaging, and labeling of their finished plant
products. The other function of this division is to promote the use of plants to the consumer and fund scientific research to
improve the production of the member’s plant products. This division operates as a non-profit organization, and each member is
assessed an annual fee to fund its operations.
The second division was the Grower Supply Division. The purpose of this division was to unite the growers in the area as a
purchasing entity with the goal of obtaining an enhanced level of economy of the inputs needed to produce their crops. The
members built a warehouse and office, and operated a Horticulture Supply Division. This division marketed growing supplies and
equipment to both member and non-member greenhouse operators.
The third division at the Co-op was the Flower Marketing Division. The purpose of this division was originally to diversify
members’ existing markets. Since its inception, flower marketing has grown rapidly. As growers expanded, the Co-op became
their marketing agent. Spring bedding plants continued to be the largest share of the Co-op’s plant sales, and Fall Pansies,
Garden Mums, Poinsettia, Easter Lilies, Perennials, and other potted holiday crops continued to increase the Cooperative’s year-
round flower business. At the end of 2007, the Flower Marketing Division became its own company, Kalamazoo Flower Group.
The plant marketing services performed by Kalamazoo Flower Group allow growers to concentrate on production of quality pant
material while we take responsibility for marketing, sales, transportation, and accounting systems. Kalamazoo Flower Group
contracts with growers for specific quantities of crops planned for sale. This division of responsibility allows Kalamazoo Flower
Group the ability to service a large number of retail customers in a wide geographic region that spans over 34 states.
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| sales office: 800.253.4898 |
| fax: 269.342.1644 |
